The hottest tire warranty case may lead to a price

  • Detail

On September 11, U.S. President Barack Obama decided to impose punitive tariffs on tires imported from China, that is, to impose additional tariffs of 35%, 30% and 25% respectively in the next three years on the basis of the original relevant tax of 4%. This special safeguard measure will take effect on September 26

on September 13, the Ministry of Commerce of the anisotropic country used to measure the ear making rate of materials in China made a decision to initiate anti-dumping and countervailing investigation procedures against some imported automotive products and broiler products from the United States. Zhoushijian, a senior researcher at Tsinghua University, analyzed that the sales amount involved in this counter-measures is about 2, so the installation of 1 must be done well for more than US $0 billion, which is about the same as the limited amount of China's tire case

judging from the current situation, the special tire warranty case may not only have a great impact on China's tire enterprises and the end market, but also form a price war at the end of the market

Dongwenfang, manager of Zhujiang tire marketing department, said in an interview that passenger car tires are not covered by the special warranty, so it has no impact on the manufacturers of passenger car tires. However, some truck and commercial vehicle tire manufacturers with large export volume will inevitably be greatly affected. Looking forward to the possible market changes in the future, as the U.S. market, which accounts for a large share of the world's tires, narrows, the tire market outside the U.S. market will become a battleground for many manufacturers, and the bloody war between domestic tire enterprises and their brothers may be inevitable. Worse, other countries may follow the example of the United States to set the same barriers, and the future situation is not optimistic

experts predict that if the tire warranty case is not properly resolved, the market will be chaotic in the second half of the year, and a new round of tire price reduction may be staged. At that time, disordered market competition will be filled with the smoke of price war. It is understood that enterprises such as Zhujiang tire, which mainly produces passenger car tires, will not be directly affected by the special warranty case, but for Jiatong, Chaoyang, Wanli and Fengshen tires, due to their large export volume and high dependence on foreign markets, the impact is direct

it is reported that the head of Linglong group, a tire manufacturer, said that at present, the export of Linglong group's products accounts for nearly 40% of the total sales, and the U.S. market accounts for about 15% of the export share. The special safeguard case will undoubtedly squeeze the market share of exports to the United States, and Linglong group will absorb it by expanding other markets. Jiatong is also greatly affected by the tire warranty case. The passenger and light truck tires sold to the U.S. market by Fujian Jiatong Tire Co., Ltd., which is controlled by the company, accounted for about 1/4 of its annual sales revenue in 2008. This U.S. tire warranty measure is expected to have an adverse impact on the company's future sales business in the U.S. market, and the specific amount of impact cannot be accurately estimated at present

according to authoritative estimates, if the above measures of the United States are implemented, China's tire exports to the United States will lose nearly half, reaching about $1.1 billion. At the same time, it will also affect the survival and development of domestic tire, rubber and other industries and related upstream and downstream industries, increasing the number of unemployed people in these industries to more than 100000

this incident can be described as a warning that enterprises must overcome short-term behavior and establish the concept that strategy determines success or failure. From the government level, we must establish a long-term mechanism for economic development, adapt to this, establish an effective internal and external coordination mechanism (including the establishment of intelligence and early warning mechanism), and investigate and evaluate some major economic problems in advance. From the perspective of enterprises, we must take into account short-term and long-term interests, speed up technological innovation and talent training, seize the commanding height for future development, and avoid being completely confined to immediate interests

note: the reprinted content is indicated with the source. The reprint is for the purpose of transmitting more information, and does not mean to agree with its views or confirm the authenticity of its content

Copyright © 2011 JIN SHI