"Hard edge" has made a comeback, "new edge" is unstoppable
-- Chen Yu/writer
the so-called "hard edge art" was popular in the 1960s. It emphasizes simple and powerful forms in product design, and mostly uses simple geometric shapes such as cylinders and cubes; Industrial materials are widely used, and the surface treatment prefers the texture of the material itself
in 1996, Ford launched a car named Kar, marking the birth of "new edge". Then, in 1999, Cadillac introduced the concept car Evoq, which has straight lines and multi edge blocks. Even the lights at the front and rear of the car have sharp contours. All of this, in contrast to the main tone that has dominated the car modeling for a long time - soft and smooth streamline. Not only cars, but also many household electrical appliances have changed their mellow and organic form in the past, becoming "sharp edges and corners", obviously showing the style characteristics of "new cutting edge". Some people also call it a return to "hard edge art". The tube series tableware designed by the famous Danish designer Jakobson is his masterpiece. In fact, there are many similar modeling languages between "new cutting edge" and "hard edge art"
"new cutting edge" modeling features
1 The lines are clear and sharp
popular organic shape preference curve, smooth transition between faces, soft corners and fuzzy edges. However, the designers of "new cutting edge" have a special preference for straight lines again, and intend to emphasize the role of lines in modeling. Olympus camera, the high and low horizontal planes on the front form an arc boundary. The plane is transited at right angles, making the lines very clear and powerfully presented on the facade. The fog chair designed by the deconstruction master Gary, with two arcs on the chair back and the horizontal lines on the side of Evoq body, all reflect the sharp sense of "new edge"
2. Emphasize the turning point of the surface
organic bodies are almost formed by extending and enclosing curved surfaces. However, in the "new cutting edge" products, there are bright and clean cutting surfaces everywhere. Different planes intersect, turn and tilt each other, often forming sharp intersection lines and angles. Such as the front and rear of Evoq. Another example is the Millennium silver color inkjet printer launched by Epson. The fuselage composed of multiple planes is like a polygonal crystal
3. Prefer metal texture
stainless steel, chromium and other metal materials are widely used. Even cameras, printers and other daily necessities have taken off their usual plastic shells to pursue the dazzling texture of metal. They are mostly bright silver, which is very modern. However, on closer inspection, there are still many differences between "new cutting edge" and "hard edge art", which are manifested in that the overall sense is still very smooth, the turning angle is subtle and changeable, and many products are a combination of straight and curved. It can be seen that the "new cutting edge" combines some characteristics of streamlining and organicism, thus avoiding the overall geometric, mechanized and cold feeling of the "hard edge art" of the 5kW high-power aluminum air battery system that the research team is actively designing and developing for the backup power supply of the communication base station and the range extender of the electric vehicle
reasons for the popularity of "new cutting edge"
some people may ask why "new cutting edge" will lead the trend of product design after decades of "hard edge art"? We will review several major trends of industrial design in recent decadesFrom the 1930s to 1940s, the popular type was the most popular product style. Curves and large arcs were used in electric irons, toasters and refrigerators. The Volkswagen Beatles designed by German designer borsch was a model at that time In the 1940s and 1950s, modernism developed from Bauhaus' ideas became the mainstream. It emphasizes the abstract geometric shape, commonly uses industrial materials such as stainless steel, and pursues the machine style. "Hard edge art" actually comes down in one continuous line with modernism
since then, the public has loathed the cold geometry, and the streamlined and organicism with round and soft lines have prevailed again, becoming the mainstream of product modeling in the 1980s and 1990s
by the end of the 20th century, "new frontiers" pursuing simple and powerful lines had become fashionable. It is also a return to hard edge art and Bauhaus' rational style. The coffee pot launched by Siemens has a similar charm to the tube series of Jacobson
it can be seen that the fashion of product design, which we also call "stylig D", has been pursuing between the organic form of human warmth and the geometric form that emphasizes the modern sense of technical rationality: spiraling between complexity and simplicity, curve and straight line. Social psychology believes that fashion has three characteristics: the principle of conformity, the principle of novelty and the principle of luxury. After the public focus on a certain place for a period of time, it is bound to need the corresponding stimulus point. The soft appearance has dominated the product trend for a long time, and the emergence of "new cutting edge" has become inevitable
in fact, Evoq helps us understand the prevalence of "new cutting edge". Evoq cars are strikingly similar to Cadillac's "Eldorado" in '67. The car, which symbolized speed, became a symbol of dream at that time. It is commented that Evoq's return to hard edge art decades later is very suitable for Cadillac. The multi edges and corners of the high-tech sense perfectly fit the brand concept - trying to become a symbol to describe the future, impact the year and drive the younger generation of consumers with these equipment. The car itself also shows the characteristics of "new vanguard" at the turn of the century - a trend language that not only returns to the past, but also marks the future